Verticom partners with wireless carriers, cable firms, fiber companies, tower & building owners, equipment manufacturers, municipalities and outsourcing firms to design, develop and maintain the broadband networks of the future. We are solution architects with the turnkey in-house capabilities to build and maintain what we engineer.

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About Us

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Our Team

VERTICOM’s mission is to complete projects on time, on budget, and at the highest level of quality – all without compromising safety.

Jeff Lewis


Jeff graduated from Michigan State University with a BA in Finance. He worked for Kimberly-Clark for five years as a cost and financial analyst. Jeff transferred to Dallas with Kimberly-Clark to attend graduate school at the University of Dallas. He earned his MBA in International Management in two years going to night school. After Kimberly-Clark, Jeff joined Ernst & Young’s Engineering, Construction and Real Estate consulting practice where he worked for David Stanford for five years. Jeff’s consulting clients included JPI, Hillwood Development Company, Trammell Crow, Insignia, AIMCO, Sprint, as well as many others. Jeff left Ernst & Young in May of 2000 to pursue independent consulting and did so until September of 2000 when he joined a St. Louis-based wireless infrastructure company as their Chief Operating Officer.

In 2001, Jeff founded VERTICOM to service the growing need for a professional Wireless Infrastructure Services company in the South. Under his leadership, the company has grown from four people to a team of over 200 strong with a reputation for being the best and safest at what we do. He also led the implementation of the employee benefits program which includes a company matching 401k plan. He became the President of the Texas State Wireless Association in 2014 and is actively involved with several charities including The First Tee of Greater Dallas of which he serves on the Board of Governors.

Don Bach

Vice President DAS and Engineering

Don joined VERTICOM in 2016 as the Vice President of Engineering. With his extensive knowledge and trusted reputation, Don will be leading our design and engineering initiatives that allows our customers to successfully operate their Macro and DAS networks. Don has over 29 years of experience in the wireless industry, and is also a member of the Wireless Infrastructure Association Innovation and Technology Committee, where he has worked on several industry white papers in that capacity.

Prior to joining VERTICOM, Don started his career working as a technician in the Public Safety and LMR two way radio industry. In 1994, Don was hired as a System Performance Engineer on the iDEN Network by Fleet Call, later to be renamed Nextel. After twenty two years in a variety of RF Engineering positions, Don left Sprint in 2007 to start a regional RF Engineering and implementation company focused on DAS networks. In 2012, Don sold this company to SAC Wireless. SAC wireless was purchased in 2014 by NOKIA Networks and Systems. He graduated college with a degree in Electrical Engineering from DeVry University.

Dean Strong

Construction Services

Dean joined VERTICOM in 2016 as the Director of Operations for the Construction Service Line. He is an operations leader who delivers results, optimizes resources and drives change on project and business initiatives.  Dean has extensive project, construction and leadership experience with over 20 years in the construction and wireless industry.  He holds a strong reputation of integrity while completing complex wireless telecom projects, excelling in a fast-paced industry with both national and global teams.

Prior to joining VERTICOM, Dean gained experience holding senior level positions with American Tower, two major global OEM’s, and executive level positions for national turn-key services companies.  Dean has been directly responsible for the delivery of large scale carrier network rollout programs nationally and abroad with experience reaching in to Puerto Rico, Mexico and Panama / Central America.

Richard Markus

Director, Real Estate Services

Richard joined VERTICOM in 2013 and currently serves as the Director of the Real Estate Service Line. He is responsible for developing customer relationships, qualifying and assigning projects to internal resources, as well as subcontractors and overall day to day project management. In addition, Richard handles all service line bidding and estimating, verifies the quality of all SOW deliverables and has responsibility for company-wide and market based financial objectives as they relate to Real Estate. Our Real Estate team currently manages not only traditional macro sites but also DAS and small cell build outs.

Prior to joining VERTICOM, Richard gained extensive knowledge of the site acquisition processes as a Manger within the Wireless Telecom industry. He has worked as both a Site Acquisition Manager and a Project Manager for several telecom companies including Nexlink GS, Baran Telecom-O2 Wireless, WFI, Delta Groups Engineering and MasTec Wireless North America. Richard’s experience also includes overseeing construction and managing site development services on numerous projects throughout the Midwest and Southern states.

Doug Wittrock

Vice President

Doug joined VERTICOM in 2003 as a Project Manager and become the Vice President of Operations for the Construction Service Line in 2011. He has over 15 years of wireless industry experience and currently serves as the company’s Vice President. He is responsible for making sure our customers receive value from the solutions we provide. These solutions include Engineering, Real Estate, Construction, Integration, Maintenance and Staff Augmentation services. Doug has extensive experience in the deployment of wireless networks and a unique ability to lead diversified teams. In addition to his deployment responsibilities, Doug currently leads our company wide Sales initiatives and is focused on executing our geographic, customer and service line growth plan.

Prior to joining VERTICOM, Doug gained experience in operations management, service development, program management and customer support with various companies. He worked as a Project Manager for a nationwide telecom construction and installation company. He has also managed telecom construction and installations across the country for multiple customers including US Unwired, Sprint, Verizon Wireless, Nortel, Lucent and Ericsson.

Ben Buck, Regional Manager, Oklahoma & Arkansas Markets

Ben Buck

Regional Manager, Oklahoma & Arkansas Markets

Ben joined VERTICOM in 2006 and currently serves as the AROK Market Regional Project Manager for the Construction Service Line. He is located in the Oklahoma City office and is responsible for the Oklahoma and Arkansas markets. Ben oversees the A & L as well as the civil construction phases of each site. He performs bid walks, equipment layout design assessments and tower audits. All Construction Managers in the Oklahoma and Arkansas markets report directly to him.

Prior to joining VERTICOM, Ben worked in all phases of construction. One of the most memorable projects he was involved in was the microwave installation and path design for Alcatel Lucent on the “Homeland Defense” project after the tragedy of 9/11. Ben is certified by Comtrain and Anritsu.

Brian Coughenour, Regional Manager, Houston Market


Brian Coughenour

Regional Manager, Houston Market

Brian joined VERTICOM in 2014 after serving six years as the Gulf States Regional Operations Manager for USTS. Prior to becoming the Houston Market Regional Project Manager, Brian served as VERTICOM’s Senior Project Manager for the Sprint and Crown Small Cell projects in Houston. Brian has more than 25 years of experience in the telecom industry, with 17 years in Western Europe rolling out new cellular networks for Nokia, Ericsson, Nortel and ALU which included SDH and PDH microwave back haul infrastructures. Brian is a Desert Shield / Storm Veteran with the 3/187th Infantry, 101st Airborne Division.

Brian Hays, Regional Manager, Austin & San Antonio Markets

Brian Hays

Regional Manager, Austin & San Antonio Markets

Brian originally joined VERTICOM in 2005 and worked as a Project Manager in the Dallas Office for five years. In 2014, he joined the team again as the Austin / San Antonio Market Regional Project Manager for the Construction Service Line. He is located in the San Antonio office. Brian oversees the A & L, as well as the civil construction phases of each site. He performs bid walks, equipment layout design assessments and tower audits. All Construction Managers in the Austin and San Antonio markets report directly to him.

Prior to joining VERTICOM, Brian gained over 19 years of experience in the tower industry as a Construction Manager, Project Manager and Scoping Engineer.  Brian also brings experience in UMTS upgrades, LTE upgrades, scoping LTE, reviewing tower audits, site acquisition management and training tower crews.

Bobby Henderson, Project Manager, NTX Market, Construction Services

Bobby Henderson

Project Manager, NTX Market
Construction Services

Bobby joined VERTICOM in 2010 and currently serves as a Project Manager for Construction Services in the Dallas office. He is responsible for RF and equipment installation scopes of work, including work on AT&T UMTS and LTE, Sprint LTE, T-Mobile and American Tower Corporation. He performs bid walks, equipment layout design assessments and tower audits. All RF Construction Managers report directly to him.

Prior to joining VERTICOM, Bobby worked as an Operations Manager for five years at a local crane company managing the cellular division. Prior to the crane company, Bobby managed the cellular division of an electrical company. Bobby began in the industry as a tower hand and has over 20 years of industry experience installing cell sites. Additionally, Bobby is Comtrain and Anritsu certified.

Chad Sigler, Project Manager, NTX Market, Construction Services

Chad Sigler

Project Manager, NTX Market
Construction Services

Chad joined VERTICOM in 2010 and currently serves as a Project Manager for Construction Services in the Dallas office. Chad manages new site builds, the civil side of all projects in North and South Texas and handles all equipment installs and upgrades. Chad communicates directly with customers on a daily basis to ensure projects are completed safely, accurately and in a timely manner while meeting budget requirements. Additionally, Chad oversees all logistics for arrival and departure of materials in the warehouse in order to accommodate site development and upgrades.

Prior to joining VERTICOM, Chad gained extensive experience working for an engineering company doing new site builds and over builds.

Jeff Morgan, Project Manager, NTX Market, Construction Services

Jeff Morgan

Project Manager, NTX Market
Construction Services

Jeff joined VERTICOM in 2013 and currently serves as a Project Manager in our Dallas office. Jeff’s responsibilities include gathering close-out documents from Construction Managers overseeing each site. He also handles AAV documents and various other daily tasks as needed by Project Managers and Construction Managers.

Prior to joining VERTICOM, Jeff worked as a Project Manager/Tower Division for five years in the Microwave field. Jeff also spent four years in the Oil & Gas field installing Microwave Towers in various locations across the Southern United States.

Community Involvement

At VERTICOM, we believe that giving back to the community is one of the cornerstones of a successful business. Listed below are some of the worthwhile organizations that we proudly support.

Industry Involvement

VERTICOM is a proud member of the following organizations


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At VERTICOM, we understand the value of providing specialized solutions to help manage the diverse demands within the wireless industry.


VERTICOM knows that scale, scope and schedule can vary from project to project. Our key understanding of coupling internal resources with industry partnerships allows us to provide in-house, turnkey solutions to meet the demands and unique challenges of the wireless industry.

Specialized Turnkey Solutions include:

  • RF Design & Optimization
  • Site Acquisition
  • A & E Services
  • Regulatory Investigation
  • Zoning and Code Compliance
  • Construction Management & Bid Packaging
  • Material Procurement, Warehousing & Delivery
  • Project Management
  • Site Construction
  • Site Decommissioning
  • Site Consolidations
  • Site Modifications
  • Site Optimizations
  • Site Maintenance
  • Close-Out Package Preparation
Engineering & Integration Solutions

At VERTICOM, we design and engineer the infrastructure that allows our customers to successfully operate their Macro, DAS, Small Cell or Fiber networks. Our industry knowledge and experience with front-haul, back-haul and traditional network architecture, coupled with our keen focus for innovation, allows us to provide customers with start to finish engineering services that deliver the coverage, capacity and scalability to future proof their network investments. We have developed relationships with many of the industry’s top equipment manufacturers and obtained the property certifications to integrate the equipment for each project.

Our Broad Range of Engineering & Integration Solutions Include:

  • Bundled FTTx Engineering for Node, Building and Tower 
  • RF Engineering 
  • OSP & ISP Engineering 
  • Network Auditing & Inspection 
  • ISP Installation, Test ∓ Turn-Up 
  • iBwave and Auto CAD Tools 
  • Traditional A&E Services 
  • Structural Modifications 
  • Close-out Packages including As Built Drawings 
  • Equipment Certifications: 
  • Ericsson 
  • Nokia / Lucent 
  • SpiderClound 
  • Emerson 
  • Motorola 
  • Corning Mobile Access 
  • Commscope 
  • Westell

At VERTICOM we understand that today’s consumers have higher expectations from their mobile service provider than ever before. Increasing data traffic from media centered mobile devices demands that wireless networks not only maximize their capacity, but increase the networks speed to keep up with demand. Deployment of Fiber is integral to maintaining market leadership, and Fiber connectivity allows carriers to reduce expenses while also affording them the bandwidth to add/support new, higher demand services.

Our Specialized Fiber Solutions Include:

  • ISP & OSP Design and Engineering 
  • iBwave and Auto Cad Tools 
  • Underground Boring Installations 
  • Overhead Aerial Installations 
  • Building Entry Installations 
  • Splicing and Testing 
  • Bundled FTTx Engineering and Installation for Node, Building and Tower 
  • Fiber Park Design and Installation 
  • Smart Building Design and Installation 
  • On, Off & Near Network Expansion 
  • 24/7/365 Call Out Support for Network Repair and Maintenance 
  • Close-out Packages including As Built Drawings

VERTICOM’S success of our construction solutions begins with the commitment of our employees to meet all needs and requirements from the client. Our in-house expertise allows us to continually deliver quality work on all full service and specialty projects, including:

  • Scheduling
  • Quality Control
  • Safety Management
  • Subcontractor Management
  • Status Reporting
  • Project and Construction Management
  • Site Clearing and Demolition
  • Site Civil Work & Maintenance
  • Building and Tower Foundation Installation
  • Power and Telco Installation & Coordination
  • Electrical Services, Grounding and Permitting
  • Tower Erection & Maintenance
  • Antenna and Line Installation & Maintenance
  • Equipment Installation & Commissioning
  • Sweep, PIM, Fiber & Meg Testing
  • Certificate of Occupancy
  • As-Built Documentation
  • Close-Out Package & Preparation
Real Estate

VERTICOM understands the critical role real estate and site acquisition can have on the cost and timeline of site development. Our team works with national, local and in-house resources to provide all pre-construction leasing and entitlement activities. We also self-perform on colocation and leasing to provide site modifications. We always deliver the best processes, procedures and creative solutions to all facets of site acquisition and development.

Key Real Estate Solutions include:

  • File Review / Audits
  • Site Candidate Info Packages / Search Area Review
  • Colocation / Modification Application Completion
  • Lease Preparation, Negotiation and Checklist
  • RF Worksheet Review, Coordination and Site
  • Construction and Zoning Drawings and Site Visits
  • Regulatory Review, Investigation & Filings
  • Zoning Review, Application and Hearings
  • Building Permit Review, Application and Pickup
  • Title Review and Reports
  • Full Land Survey, 1A and 2C Letters
  • Geotech / Soil Resistivity Reports
  • Phase I and Phase II Environmentals Selection
DAS & In-Building Solutions

VERTICOM has become a leader in engineering, installing, testing and turning up Distributed Antenna Systems (DAS) and in-building wireless solutions that enable end users to communicate and maintain a high speed broadband connection at all times. We specialize in working with large venues, hospitality & health care facilities as well as enterprise customers to maximize the return on investment through intelligent heterogeneous networks.

Our DAS & In-Building Capabilities Include:

  • Design Assessment 
  • Engineering Analysis 
  • Equipment Modeling and Assessment 
  • Installation 
  • Project & Inspection / Permitting Management 
  • Single Point of Contact for all Stakeholders 
  • Testing, Turn-Up, Optimization and Maintenance 
  • Close-out Packages including As Built Drawings
oDAS & Small Cell Solutions

VERTICOM has made an effort to help off-set the growing demands of wireless networks through the use of Small Cell technology capabilities. We specialize in designing outdoor oDAS and Small Cell solutions. The integration of Small Cell technology with fiber rings, wireless towers and rooftop assets allows for greater strength and improvement in network capacity, speed and latency. Our industry knowledge and experience of traditional infrastructure along with newer back-haul, front-haul and C-RAN network architecture allows VERTICOM to build out efficient and cost effective solutions to meet today’s wireless broadband needs.

Our oDAS & Small Cell Projects Include:

  • Design Assessment 
  • Engineering Analysis 
  • Equipment Modeling and Assessment 
  • Installation 
  • Testing, Turn-Up, Optimization and Maintenance 
  • Close-out Packages including As Built Drawings
Supply Chain

It is our mission at VERTICOM to have an in-house warehouse management system that provides logistic capabilities to meet both small and large scale projects. Our knowledge of efficient logistics helps rank VERTICOM above others in terms of materials management, quick speed to market, and overall success across all avenues of business.

Our specialized Supply Chain Management capabilities include:

  • Warehouse Management
  • Material ordering and tracking
  • Equipment testing
  • Inspection upon arrival and distribution
  • Inventory management
  • Remediation
  • Kitting and redistribution


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VERTICOM values policies that allow us to monitor, control, and evolve our internal processes for optimal efficiency. This focus is driven by our desire to provide the highest quality service to our clients and the
maximum level of safety for our employees


At VERTICOM, we pride ourselves on completing projects on time and with the highest level of quality without compromising safety. Through this commitment, we have developed a monthly quality challenge to track crew and subcontractor site audits and safety issues. In addition, we have implemented a Zero Installation Punch Item Total (ZIPIT) policy, which holds personnel accountable for quality and assurance. Our Safety and Quality Manager also sends out Monthly Hot Topics to all crew members, accompanied by pictures to exemplify the right and wrong way to correct those items in the future.


VERTICOM’s philosophy on providing the best training and protective equipment is essential to our business. We understand proper training, safety awareness, and accident prevention are essential, and our newly refined protocol includes several components that surpass OSHA’s requirements for safety. To continue the commitment to our safety philosophy, we reinforce quality and safety measures through:

  • Employee orientation training to VERTICOM’s Safety Program
  • CPR Certification and workshops
  • Tailgate safety meetings at the onset of each project
  • By-weekly safety memos to all crew and crew leaders
  • Formal safety meetings conducted weekly to ensure all safety precautions are being met
  • Internal site safety audits conducted by VERTICOM’s Safety & Quality Manager
  • Comprehensive written safety program
  • Tower rescue training for all employees
  • RF exposure training
  • Competent climber training for all tower technicians

Relationships are the cornerstone of VERTICOM’s philosophy and approach to doing business. We focus on developing long-term relationships with customers, employees and suppliers. We always pursue relationships that are beneficial to all stakeholders, which emphasizes our team-based approach.

VERTICOM uses the following tools as part of its people platform:

  • Customer satisfaction surveys
  • Quarterly employee performance reviews
  • Supplier pre-qualification & project evaluations

VERTICOM values policies that allow us to monitor, control and evolve our internal processes. Our advisory board, management team and field personnel have accumulated extensive years of experience in the engineering, construction, real estate and telecommunications industries. We have developed policies and procedures manuals that allow us to control, monitor and evolve our internal processes.

VERTICOM uses the following tools as part of its processes platform:

  • Finance & Accounting Policy and Procedures Manual
  • Operations & Engineering Policy and Procedures Manual
  • Human Resource Policy and Procedures Manual
  • Safety Policy and Procedures Manual
  • Quality Policy and Procedures Manual

VERTICOM views technology as an enabler to help people manage processes more efficiently and do their job more effectively. Our philosophy is to use the best technology available in order to be the most efficient company possible.

VERTICOM uses the following tools as part of its technology platform:

  • VPN and air-cards
  • Laptops, iPhones and digital cameras
  • Proprietary Project Management Tool
  • GPS tracking for fleet vehicles
  • GPS Alignment Tools